Alice is a private beauty brand maverick, leveraging her unprecedented breadth of industry experience to transform unknown and burgeoning brands into market leaders. After a successful career working in-house for global powerhouses like Watsons, Aeon, Sasa, Giant and Guardian Pharmaceuticals and indie brands alike, Alice launched The Basixe Beauty Consulting in 2018, eager to share her talents with new start-up business and emerging beauty brands in need of 360° attention.